Investor backed companies cannot ignore the US and its $1.7 trillion import market. Our market development services are the ideal way for a growing company to build a credible, workable, and affordable US market entry strategy.
An important part of a successful product
introduction is establishing a foundation in the geographic
market. It is a complex environment, with its own rules, traditions,
and schedules. Results take a long time; and responses from
potential vendors are expected immediately. Understanding
the US market, its value for your company, and the best strategy
to sell here takes skill, local knowledge, and experience.
market development services include channel assessments and
competitive analysis. By combining this research with our
experience in introducing products to this market results
we produce a target budget for your entry into the US market
over a 2 year time horizon. The benefit of our flexible support
model of a Country Manager allows the budget to vary over
the product introduction such that the most substantial expenses
are deferred until a solid base of business is established.